What We Do
At Aardvark Sports Shop, we are committed to supporting the running community in the Lehigh Valley and beyond.
Our Running Shoe Selection Process
Our goals at Aardvark when fitting you for running shoes is simple; to put you in a shoe that keeps your foot in a “neutral position”, and find a shoe that best reflects the shape of your foot.
The phrase “neutral position” means that your foot is not pronating (rolling in) or supinating (rolling out) excessively. By keeping your foot “neutral”, we minimize the risk of injury and keep you healthy and happy.
Like fingerprints, our feet are unique. Correspondingly, shoes are shaped differently. Some have a broad, rounded toe-box. Others feature a narrower heel or deep midfoot. When you come to Aardvark for a shoe fitting, expect to:
- To have your foot measured with a Brannock device in a seated and standing position. This allows us to not only measure your foot but also see how it changes when weighted and unweighted.
- To roll up your pant legs and have us watch you walk without footwear. This allows us to see the extent of the internal rotation of your foot.
- To have a discussion about your running experience. Do you have an injury you are currently dealing with or is recurring? Are your goals to simply help with overall fitness or do you run Ultramarathons?
Based on the above information, the staff member will make some running shoe suggestions and then give you the opportunity to try shoes on and test them on our treadmill, in the hallway or out on Main Street.
What We Carry
At Aardvark, we do our best to carry a wide assortment of products essential to the elite distance runner and casual dog walker, as well as everyone in between. Our shoe selection is comprised of running brands you know and trust as well as brands focusing on innovation in design and cushioning methods.
Our current footwear brands include:
- Hoka One One
- New Balance
- Spenco Total Support
Running is more than a great pair of shoes, technical apparel that manages moisture and looks great is also essential. Steer clear of cotton and stay comfortable. And ladies, don’t forget a properly fitted bra from Moving Comfort by Brooks, the industry leader.
Our Brands Include:
- Brooks/Moving Comfort
- Kari Traa
- New Balance
- The North Face
- Craft (Coming Fall 2018)
- Sugoi (Coming Fall 2018)
Accessories help make a good run great. Great socks, GPS watches, fuel belts, energy gels, arch supports, can all help you get to the next level. The list of vendors Aardvark has on hand is long and changing constantly, suffice it to say we have what you need. Here is just a sampling:
- Tifosi sunglasses
- KT Tape
- Zensah compression sleeves
- Superfeet insoles
- Curex insoles
- Balega socks
- Feetures socks
- Swiftwick socks
- Garmin GPS watches
- Trigger Point
- Generation UCAN
- Picky Bars & Oats
Frequently Asked Questions
How many miles can you get out of a pair of running shoes or walking shoes?
The general rule of thumb for the life of a running shoe is between 400 & 450 miles. We advise that walkers replace their shoes every 750 miles. In a nutshell an athletic shoe loses cushioning and support as the midsole material compresses under the strain of use. Actual wear may often depend on your body type, weight, whether or not you overpronate or supinate and other factors.
Many people keep track of their mileage in a log or on their calendar, enabling them to anticipate when they need a new pair.
Where do I find out about local races?
We try and keep a good supply of race announcements and registration forms at our stores. As more and more local races shift to on-line registration or downloadable forms, you might check the following links:
How should a shoe fit?
First of all, forget about the size on the box. This is really only a guideline. Many running shoes are cut short by a whole or half a size, so you may end up in a size ten, even though you measure to be a 9.
The most frequent mistake people make is wearing their shoes too short. A running or walking shoe should fit with about a thumbnail’s width of dead space between the end of your longest toe and the end of the shoe when you are standing up. The reason for this is to allow for the feet to swell while keeping your toes from banging the end of the shoe; therefore preventing blackened toenails among other things.
How do I keep my running or walking shoes from getting dirty?
The mesh on the upper of running shoes makes them much more breathable, but it also tends to get dirty pretty quickly. My personal feeling is that if your shoes aren’t dirty, your not using them enough!
You definitely don’t want to put them thru the washer and dryer, as the moisture and heat are both very tough on the materials and will contribute to their early demise. If you feel you must clean them, use a mild soap such as dishwashing liquid and clean them with a tooth brush. Do not soak them in water. When you are finished, take the insoles out to air dry, stuff the shoes with crumpled newspaper (the newspaper will absorb the moisture and also keep the shape of the shoe).
GET IN TOUCH TODAY
Do you have questions about Aardvark (what we do or merchandise we carry) or running stuff in the Lehigh Valley? If so, please feel free to ask here and we will get back to you shortly.
559 Main St., Suite 122
Bethlehem, PA 18018
Store Hours: Monday - Saturday 10am - 8pm, Sunday 12pm - 5pm
Labor Day 2018: 11am - 3pm
Columbus Day 2018: 10am-8pm